(intro)
Client
Big Game, Baccarat (concept)
Year
2023
Role
Art direction, 3D & motion design
Deliverables
Logotype, A1 poster,
motion teaser, landing page, LinkedIn assets
(01)
Brief
Co-branding strategy project: propose three concepts between two brands and develop one fully. For Big Game, a playful furniture design editor facing production-scale and market-competition challenges, I selected Baccarat to fuse contemporary design with crystal luxury craftsmanship.
The pairing elevates brand prestige and targets high-end art collectors. Other concepts explored: The Sims 4 (digital lifestyle) and LEGO (modular creativity).
(02)
Process
Artistic direction vision: reimagine the Big Game Bold chair as a crystal art object.
Strategic brand analysis, hand sketches exploring crystal facets, Blender 3D modeling with custom node materials for Baccarat refractions, and hyper-realistic product renders.
(03)
Cohesive campaign system
Complete visual identity system: a bespoke logotype evoking artisanal luxury, an A1 poster featuring the crystal Bold chair, a 14-second motion design teaser, a Fondation Louis Vuitton exhibition landing page (with La Source charity auction), professional LinkedIn B2B assets and realistic mockups.
Everything is unified by a “renaissance” narrative of design transformation and French luxury elevation.
(04)
My expertise
End-to-end art direction: strategic brand alignment, 3D motion design and premium campaign assets driving prestige, collector visibility and social impact for luxury design collaborations.
(art direction intent)
(credits)
Art direction
Geoffrey Bautista
3D & motion
Geoffrey Bautista
Brands
Big Game & Baccarat
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