Brief
Co-branding strategy project: propose 3 concepts between two brands, develop 1 fully. For Moustache Paris (playful furniture design editor facing production scale and market competition challenges), I selected Baccarat to fuse contemporary design with crystal luxury craftsmanship. Elevates brand prestige and targets high-end art collectors. Other concepts explored: The Sims 4 (digital lifestyle), LEGO (modular creativity).

Process
Artistic direction vision: reimagine Moustache Paris Bold chair as crystal art object. Strategic brand analysis, hand sketches exploring crystal facets, Blender 3D modeling with custom node materials for Baccarat refractions, hyper-realistic product renders.

Cohesive campaign system
Complete visual identity system: bespoke logotype evoking artisanal luxury, A1 poster featuring crystal Bold chair, 14-second motion design teaser, Fondation Louis Vuitton exhibition landing page (with La Source charity auction), professional LinkedIn B2B assets and realistic mockups. Unified by "renaissance" narrative of design transformation and French luxury elevation.

My Expertise
End-to-end direction artistique: strategic brand alignment, 3D motion design, premium campaign assets driving prestige, collector visibility and social impact for luxury design collaborations.